Dig deeper: click here to see how social media time compares with time spent watching TV. For example, these revisions may reflect a purge of duplicate and fake accounts, and as such, a drop in reported reach doesnt necessarily mean that marketers can reach fewer real people in their target audiences. Sensor Towers data indicates that Shein saw roughly 6.8 million downloads of its app in the United States between April and June this year, compared with 6.3 million downloads of the Amazon app during the same period. Our flagship Digital 2022 report, with all the numbers you need to help you understand how the world is using the internet, social media, mobile devices, and ecommerce, as well as our in-depth analysis of all the latest trends. Listening to Podcasts by Age & Gender October 2022 DataReportal. The report also focuses on the competitive landscape of the global 3D Virtual Digital Sand Table market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. These trends may vary by country of course, but therein lies one of the most important takeaways for marketers: audience trends in one part of the world may have very little bearing on audience trends elsewhere, so do your due diligence, and check the data for your specific market(s). Social Media Platforms Used for B2B Research April 2022 DataReportal. CNNICs reports indicate that it has taken just over 8 years for the number of social media users in China to double. The Democratic Republic of the Congo only just failed to qualify for this list though, and by the time you read this article, the countrys population should already have passed the 100 million mark. [Note: the same person may use multiple devices to access the same website over the course of a month, so the unique visitors figure does not necessarily represent unique individuals]. And if youre still not convinced about that, take a look at these latest figures from Statcounter, which show that Facebook is still responsible for more than 70 percent of all web traffic referrals that originate from social media. And this specific data point highlights one of the key differences in current behaviours between Instagram and TikTok. Brazilians are the biggest consumers of podcast content, with more than 4 in 10 working-age internet users in the country saying that they listen to at least one podcast each week. Id recommend starting with this video, which offers a handy summary of this years essential headlines and trends. The global digital battlefield market is estimated at USD 43.2 billion in 2022 and is projected to reach USD 154.1 billion by 2030, at a CAGR of 17.2% The diverse geopolitical conditions in the economies of North America, Europe, Asia-Pacific, the Middle East, Latin America, and Africa are responsible for the rapidly changing dynamics of the digital battlefield market. Communications Channels Used for Work April 2022 DataReportal. The UN forecasts that the global total will peak at around 10.4 billion in the mid-2080s, before declining slowly towards the end of the century. Finding and consuming news was the third most common reason for going online, with 52.3 percent of the worlds working-age internet users citing this as a top motivation. But alongside all of these positive findings, there are also some more worrying trends in this years data. Weve also got a look back at the first ten years of the Global Digital Reports series. And perhaps surprisingly younger people are actually more likely to use email for work than their older colleagues are. Hopefully thats given you more than enough to think about, but just in case youre already craving your next fix of facts and figures, you might like to know that Ill be back in a couple of weeks with the first of our Digital 2022 local country reports, which well start publishing in mid-February. Younger age groups are more likely to listen to podcasts than their parents generation, although Millennials are ahead of Gen Z when it comes to the share of internet users who tune in to podcasts each week. Moreover, theres a good chance that the ongoing COVID-19 pandemic continues to impede research into adoption of connected technologies, and the actual number of internet users may be higher than these published totals suggest. The latest data from GWI reveals that the typical working-age internet user now spends more than an hour per day listening to podcasts. World's Top Websites (Semrush Ranking) October 2022 DataReportal. App Annies research indicates that the typical YouTube user now spends almost a full day 23.7 hours per month using YouTubes mobile app, but remember that the platform likely also sees meaningful activity on its website, as well as via embeds on third-party websites. Instagram Ad Audience by Ad Placement Type October 2022 DataReportal. Global mobile users have reached 5.48 billion, with smartphones accounting for almost 4 in 5 of the mobile handsets in use today. Well, the good news is that the wonderful folks at App Annie have shared some great data with us this year that reveals how much time people spend using the Android apps of several top social platforms. Moreover, this is the first time that weve seen the company revise figures for all of its platforms at the same time. Global Pinterest ad reach stood at 235 million in April 2022, pointing to quarter-on-quarter growth of 4.1 percent. You can expect our flagship Digital 2023 Global Overview Report to launch in the last week of January, while the first of our local country reports will appear in mid-February. However, active user numbers still provide valuable benchmarks, especially when it comes to understanding a platforms momentum. Conventional research will be an invaluable tool here, and many of the data partners featured in this years reports will be able to help. Find out more in our Digital 2022 October Statshot. Search engines and web portals rank third in terms of popularity, with more than 4 in 5 respondents in GWIs survey saying theyve visited at least one of these sites in the past month. For context, 95 percent of working-age internet users say that they use messaging apps and social networks each month, so its highly unlikely that youll be able to reach any unique users on a new social platform. Part of this comes down to definitions of course, and each persons perspective may vary depending on how they think of the Metaverse. Thats down slightly from the start of the year, when survey respondents reported spending an average of 6 hours and 57 minutes per day on connected activities. Increase in time spent on TikTok, social adspend nears 10bn, and more in Digital 2022: The United Kingdom. Some of these figures may differ from those in our newer Digital 2022 October Global Statshot Report, but the good news is that youll find that complete new report at the top of this article. In our latest survey the KPMG global tech report 2022 almost all global tech leaders report that their digital evolution had improved performance and profitability over the last two years. 171 million new users over the past 12 months have taken global internet penetration to 63.5 percent. However, Facebook is still by far the worlds most used social media platform, and the available data suggest that it still has hundreds of millions more active users than its next nearest rival. Instead, GWIs data clearly demonstrate that TikTok is an entertainment channel, with a massive 77 percent of the platforms users saying that they use TikTok to look for funny and entertaining content. Mobile's Share of Web Traffic by Country April 2022 DataReportal. The 2022 edition of the report is as usual, based primarily on data gathered by WHO from national ministries of health in annual rounds of data collection. Online fast fashion sensation Shein continues its impressive ascent, with Sensor Tower reporting that the retailer enjoyed more US downloads of its app than Amazon did in the second quarter of 2022. Data.ai reports that consumers around the world have now spent a combined total of more than USD $3.7 billion across TikTok and Douyin since the apps first appeared in app stores back in 2014, and well over half of that figure can be attributed to in-app purchases during the past 12 months. For example, the latest data from Locowise indicates that Facebook pages can now expect an average engagement rate of just 0.07 percent. However, data also shows that internet penetration remains below 10 percent in three countries North Korea, Eritrea, and Comoros while less than a quarter of the population has access to the internet in a total of 18 countries. Top Types of Website and Mobile App October 2022 DataReportal. This figure is equal to 58.4 percent of the worlds total population, although its worth noting that social media users may not represent unique individuals (learn why). But therein lies one of the many challenges in interpreting and acting on this data. However, echoing the findings of A4AIs Advancing Meaningful Connectivity report, connection speeds vary significantly from country to country. World's Most Used Shopping Apps October 2022DataReportal. Global Social Media Ad Spend in 2021 January 2022 DataReportal. Its also interesting to note that while peoples motivations for using the internet havent changed much since the pre-COVID era the number of people who choose each option in GWIs survey has declined across all options. This digital gender gap is perhaps the most troubling aspect of uneven digital distribution, because various data points demonstrate that when they have equal access women tend to use the internet more than men do. Low Levels of Internet Adoption in Context April 2022 DataReportal. However, all eyes will doubtless be on TikTok, which currently sits in sixth place in these active user rankings. A similar pattern has played out on TikTok, where #dog posts now exceed 205 million, compared to just 137 million for #cat posts. The Global State of Digital 2022 (July Update) Keeping up with the latest digital marketing data in social media, ecommerce, and online advertising just got a whole lot easier, thanks to the updated Digital 2022 Report from Hootsuite and We Are Social. However, with cryptocurrency valuations continuing to decline through much of Q3 2022, and with their valuations continuing to fluctuate wildly from day to day at the start of Q4, it will be interesting to see whether crypto ownership continues to grow over the next few waves of GWIs research. GWI finds that more than 7 in 10 working-age internet users (71.5 percent) now pay for some form of digital content each month, with that figure rising to almost 8 in 10 amongst younger Millennials. The global digital pathology market is expected to grow from $0.67 billion in 2020 to $0.72 billion in 2021 at a compound annual growth rate (CAGR) of 8.00%. Global Spend on Online Consumer Goods Purchases by Product Category January 2022 DataReportal. But wed be remiss not to acknowledge that adult sites also account for four of the top 20 places. Use of Online Translation Tools by Country April 2022 DataReportal. Snaps tools indicate that marketers can now reach more than 589 million users on Snapchat, which is 11.6 percent more than they could reach on the platform this time last year. Moreover, if youre not actively targeting teenagers, trends amongst younger users offer little more than trivia, and as a marketer youd do better to focus your attention on what your specific audiences are actually doing today. This year's all-encompassing overview of all things digitalsocial media, search, ecommerce, advertising, and morefrom Hootsuite and We Are Social. The global total has grown by 1.8 percent over the past year, with 95 million new mobile users since this time last year. TikToks users now clock in an extra 6 hours and 20 minutes per month using the platforms Android app compared with this time last year, equating to a year-on-year increase of 48 percent.

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