When we connect via video chat, shes sat in her Hackney studio, which she describes as fucking grim (shes a fan of expletives) as its cold and poorly insulated. To be honest, the journey also had a ton of struggles; upscaling can be incredibly hard when youre doing everything for the first time. From one collection to the next there could be a link between the characters, but mainly Im envisioning dressing people of the future, in a specific time and place., When it comes to what she has in store for these characters further down the line, the designer is ambitious. 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In light of this uncertainty, BRICKS speaks to Claire Yurika Davis of HANGER, whose brand has received international acclaim as pretty much the coolest sustainable brand around. "It was hard at the beginning, I had a tough experience with factory managers. I think its pretty interesting what you said about incorporating things you already like, its almost like these things arent new to you because you already like them but if no one knows you or your brand yet then how would they know that? People all over the world still bless their food to framed pictures of men so I suppose, really, my childhood wasnt that strange at all., I grew up in the Moonies, which is not what most people would probably envisage a cult to be there were no vibey robes or wild orgies, but there was a lot of pyramid scheme money-grabbing and brainwashing Claire Yurika Davis, A new film, Temple of Sleepy Chanpremiered on Nowness last week, further emphasising the cult-ish feeling behind the collection. In the future Ill most definitely be making garms for spirituality, and well probably just trade them by then. The last time I did something that wasnt latex I released some cotton T-shirts with Everpress, and it meant that I could ensure the production was totally sustainable. Yes itll cost them more, and they might make a loss, but so what? 1 following. Claire Yurika Davis Creative + Education Blending knowledge from her spiritual journey with 7 years building her independent, zero-waste fashion brand HANGER, Claire's expert voice, mystic energy + aesthetic status is human-centric and creatively unmatched. Yeah, totally, like Im not about to try and remanufacture a wheel I dont have the tools to fix it with its not my place and its too much of a burden, but what I can do is interact with people in that space and try and insert a little bit of knowledge and change a little bit of behaviour. So Im still going to do this small-scale collection, but Ill add a couple fun extra things in there. With a rich heritage and a cultural background rooted in Japan and Jamaica, Claire has bought her ethnic background to the Label. Or do you see another aspect to your work that has nothing to do with sexuality? I find film is the best way to express moods or feelings or stories. Though it was praised for being the antidote to bitchy fashion reality television, when we bumped into each other shortly afterward in a bar in Dalston Claire revealed that she felt let down by the show. There are so many ways that you can go into it, you can have a commercial brand but use a really sustainable supply chain and manufacturers and work with people who make recycled fabrics, thats all fabulous, but there are also things you can do with products that exist already and rework those, or theres the techy side where people 3D print garments or grow things. No, I dont think so at all. She's created sustainable, seasonless and sci-fi . Two winners were given a grant of 50,000 each, along with business support, plus an edit of their collections sold on ASOS.com. Right, like the idea is already within you and its such a weird thing with creative learning, theyll always encourage you to look outside, and thats not to discount outside influence, but youve got to marry that with what you already have inside you so that it has some relevance. The important thing is the messaging, and thats why I stopped doing woven garments, as half of them would be sustainable and Id know the exact fabric and what factory it was made in, but when you get busy with meetings and the expectation of not letting a buyer down when youve got an order thats due, it becomes easy for bits and pieces to slip through the cracks, and then afterwards it can feel disappointing that its not totally as you had planned. When I started I actually didnt do it that much. Her new way of working rejects fashion's typically relentless pace, which dictates that designers churn out collections up to eight times a year, often creating a vast amount of waste in the proceeds. For Davis, it was more important to remain true to her values rather than adhering to arguably outdated industry traditions. My mate Sophie is a photographer and she shot me last year before I shaved my hair off and shes a great photographer, and just a great person. While its bold, innovative and statement-making aesthetic is the defining feature, the brand also quietly focuses on sustainability and zero waste. Over the course of the last few years, the ASOS Fashion Discovery award-winning designer has become known for her subversively sexy aesthetic, with latex, lace-up dresses, 90s-style blazers, skin-tight, bootcut trousers, and boldly branded fluoro t-shirts all featuring heavily. Ever pushing the boundaries of design, HANGER continues to explore new forms with their first menswear collection, to be launched exclusively on Urban Outfitters at the end of March. I think this time around the lime satin tailored jacket and the black latex version are my favourite pieces. When Im designing, I have a group of characters in mind, which is why theres always such a definitive storyline between each collection, like the commune of Sleepy Chan. At BRICKS we love that HANGER is a sustainable brand. The reality is that while she studied at university, she fell in love with the versatility and sustainability of the material. hanger 1999 the matrix claire yurika davis dazed . If people were looking to run a business now I would ask them a tonne of questions first, like what is it for? Founded in 2013 by Claire Yurika Davis, the brand's signature latex silhouettes have oft been inspired by fetishised fabrics and global girl gangs. In many ways, it sounds like Claires love affair with fashion has been on a steady decline since she started. Today, Claire shares her expert insight into starting your own brand, authentic storytelling and embracing sustainability. Even though this London Fashion Week went ahead Claire thinks the pandemic should be used as a watershed moment to reevaluate the old guard. Given the strong ethos of Hanger Inc, Claire also had a conundrum: is the best way to push sustainability in the fashion industry to produce even more? Robinson founded CogDis with sustainable latex brand Hanger's founder Claire Yurika Davis and ex-Nike brand manager Florence Huntington-Whiteley. Tasarmlarn doadan elde edilen, yenilenebilir ve biyoznr lateks malzemesi ve keneviri kullanarak retiyor Its so archaic," she says. They are always the ones sending the contract to us, they are always the ones setting the terms, and I think its really important for people to realise that, actually, we can also be the ones sending the contracts first, or sending the contracts back, and having our own terms and our own agreements. I think thats also a very typical womens point of view, not shouting about all of the good things youre doing because youre not doing the best. Facebook: View Facebook. No in the vein of what I was saying earlier, Ive basically just been on a big journey scaling back, massive de-growth, because I realised the more I do, the less good it is and as someone who really cares about sustainability theres something really hypocritical about having a brand and selling stuff, but also saying you dont need stuff. Instagram @thehaipriestxss @hanger_inc We sit down with the Next In Fashion star. I did that and just partied and whatever for a year, did some styling, and then I started by doing some courses. The references in it are a clear nod to the Sukeban inspiration for the collection, and we really just wanted to do a fun shoot with friends of ours. With every shoot, the team is made up of friends or friends of friends. If you were planning on working for or wanted to work for a small designer, obviously it depends on each person, but I would encourage you to approach them and pitch your home projects out to designers and see what feedback you get. It was such a huge flaw in the show. I was talking to Tori about this, and my friend Becky from Sister magazine complained about the same thing, and its exactly the same as what happened to me you get success and youre so excited and then you come to the end of that cycle and you see all the bad stuff youve created all of the waste, all of the stress. If so, take the County's AAPI survey! 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